Strategi Marketing Mix Baitul Mal wa Tamwil (BMT) Unit Gabungan Terpadu (UGT) Sidogiri Pasuruan

  • Cihwanul Kirom Sekolah Tinggi Agama Islam Negeri Kudus

Abstrak

Within the business realm, marketing is a key factor which determines the success of distribution. Therefore, strategy and innovation are a necessity. Marketing activity would ensure whether a certain product is delivered to the costumers. In order to achieve the desired goals of marketing, it is important to manufacturers to follow a set of marketing processes, which comprise market overview, marketing strategy, marketing mix, and evaluation. Marketing mix is a set of strategies consist of product, price, promotion, and distribution, which guarantee the success of marketing activities. All of these aspects are intended to attain responses from the targeted market. The article seeks to discuss the marketing mix strategy implemented by BMT UGT Sidogiri Pasuruan based on four “Ps”, namely product, price, place, and promotion. The study finds that the marketing mix strategy employed by BMT UGT has met the costumers’ needs in terms of product strategy, pricing strategy, distribution strategy, and promotion strategy. The study also concludes that the proper implementation of marketing mix strategy and its compatibility with Islamic sharîʻah as well as the organization’s obedience towards Islamic business ethics are among pivotal factors that have significantly influenced the development of BMT UGT Sidogiri

Downloads

Download data is not yet available.

References

Antonio, M. Syafi’i. Bank Syariah dari Teori ke Praktek. Jakarta: Gema Insani, 2001.
Candra, Gregorius. Strategi dan Program Pemasaran. Yogyakarta: Andi Offset, 2005.
Hasan, Ali. Marketing Bank Syariah. Yogyakarta: Mitra Pustaka, 2007.
http://www.republika.co.id/berita/ekonomi/syari’ah-ekonomi/15/02/23/nk89rm- bmt-sidogiri-raih-dana-kemitraan-rp-200-miliar.
Irawan dan Farid Wijaya M. Pemasaran: Prinsip dan Kasus. Edisi Kedua. Yogyakarta: BPFE, 1997.
Kasmir. Pemasaran Bank. Edisi Revisi. Jakarta: Prenada Media, 2008.
Kertajaya, Hermawan dan Muhammad Syakir Sula. Syariah Marketing. Bandung: Mizan, 2006.
Kotler, Philip. Manajemen Pemasaran. Jakarta: Prenhallindo, 2002.
-----. Marketing Essentials, terj. Herujati Purwoto. Jakarta: Erlangga, 1999.
Redaksi Majalah Ijtihad. Jejak Langkah 9 Masyayikh Sidogiri. Jilid 2. Pasuruan: Pustaka Sidogiri Pondok Pesantren Sidogiri, 1432 H.
Sumarni, Murti. Marketing Perbankan. Yogyakarta: Liberty, 1997.
Susanto, Herry dan Khaerul Umam. Manajemen Pemasaran Bank Syari’ah. Bandung: Pustaka Setia, 2013.
Wafi, Sholeh. Wawancara. Rabu 28 Januari 2015.
Diterbitkan
2016-09-01
Bentuk Sitasi
KIROM, Cihwanul. Strategi Marketing Mix Baitul Mal wa Tamwil (BMT) Unit Gabungan Terpadu (UGT) Sidogiri Pasuruan. Marâji`: Jurnal Ilmu Keislaman, [S.l.], v. 3, n. 1, p. 163-184, sep. 2016. ISSN 2442-8914. Available at: <http://maraji.kopertais4.or.id/index.php/maraji/article/view/66>. Date accessed: 22 june 2017.
Section
Articles

Keywords

Strategy; marketing mix; sharîʻah.